Born and raised in Texas, Kinsey Schofield was thrust into the spotlight at an early age as a Jr. Dallas Cowboys Cheerleader. Kinsey performed during half time at Texas Stadium while the Cowboys dominated with players like Troy Aikman, Deion Sanders, Emmitt Smith, and Michael Irvin on the field. Homeschooled from fourth grade until college, Kinsey immediately found a calling in front of the camera and pursued entertainment while solidifying her marketing instincts in the class room.

A nationally recognized writer, social media strategist, and TV personality; Kinsey was chosen as a cast member of E!'s Party Monsters Cabo, where she won over International Superstar, P. Diddy. Party Monsters Cabo was a Survivor-esque competition based in Cabo San Lucas that featured celebrities- 50 Cent, Brody Jenner, Carmen Electra, and Lil' Jon to name a few. Contestants were given 24 hours to throw parties for some of Hollywood's elite using limited resources in a foreign country.

Ms. Schofield specializes in guerrilla marketing and social media. Some of her marketing antics have been acknowledged on such celebrity obsessed blogs as TheDirty.com and 944.com. Other accomplishments include a summer concert series that featured Sugarcult and working for a former presidential candidate. Her resume features such heavy hitters as Village Voice Media and MTV.

Mixing business with pleasure, the self proclaimed "Pop Culture Connoisseur" worked as a Fashion & Entertainment contributor for Arizona's largest entertainment weekly, AZ Weekly Magazine. Through AZ Weekly, Kinsey was able to dish about fashion trends and interview some of her favorite celebrities like Jesse McCartney, Hayley Williams of Paramore and designer, Ashley Paige. Her entertainment reporting connected her to local on-air talent Lukas, who invited Kinsey to contribute to his morning show on Phoenix's MOViN 97.5. Additional published work includes an interview with Cindy McCain for So Scottsdale Magazine and a small write up regarding pop culture's influence on the election in The Arizona Republic.

Kinsey has been seen multiple times on ABC 15's Sonoran Living and Phoenix's Fox 10 News, E! News, Reality Binge, MTV, and Red Eye w/Greg Gutfeld on The Fox News Channel. She has appeared in The Phoenix New Times, AZ Weekly Magazine, Las Vegas Weekly Magazine and Runway Beauty Magazine. Most recently Kinsey was featured on the cover of Entrepreneur Magazine discussing social media's influence in the mainstream business world.

Virally coined "The I.T. Girl" after appearing in Entrepreneur Magazine, Kinsey describes herself as "a Techie with a passion for Pop Culture." Currently living in Los Angeles, CA, she continues to work with celebrities regarding their social media marketing strategies while contributing to Examiner.com as their official Celebrity Social Media Expert.